[07] Case Study № 07
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ADM PORTAL.

Category
Marketing Tech
Stack
React, Node.js, MongoDB
Type
Full Stack
Status
Shipped
Focus
AI Engineer
CLICKSIMPRESSIONSCTRROASCPCCONVCLICKS85%IMPRESSIONS72%CTR90%ROAS65%CPC78%CONV88%
Fig. 01 — ADM Portal · Unified flow / architecture diagramAnimated
[01] Overview

ADM Portal is a dynamic analytics engine that herds scattered channel marketing metrics into one calm room.

React
Primary Driver
Node.js
Integration Layer
MongoDB
Infrastructure
[02] Objective

To turn many messy raw tracking endpoints into a few clean visual feeds.

[03] Solution

Built an elegant data aggregation framework on scalable document databases that scale better than my patience.

[04] Challenges

Managing overlapping heavy analytical payloads while keeping request times low and tempers lower.

[05] Results

Cut weekly tracking time in half for agencies, boosting client retention and reducing 'can you re-send that report?' pings.

[06] Impact

By the numbers.

01
50%
Manual Reporting Saved
02
20%
Client Retention Lift
03
100%
Data Fidelity
04
124
Cups of Coffee During This Project
[07] Timeline
START
Onboarding & architecture design
BUILD
UI component library & layout styling
INTEGRATE
Core API / flow automation setup
OPTIMIZE
Testing, performance, & responsive pass
RELEASE
Shipped to production environments
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